Saturday, June 1, 2013

About Town With Corningware - Shell Oil and Macrame

Shell Oil Macrame promotional pieces, never sold in stores.

They were available to Shell Oil Gas Credit Card customers between 1971 and 1973 as a promo on the return envelope flap of their monthly bill.  This puts it around the same time as the oil crisis caused by the OAPEC embargo. This special promotional pattern spans the change in the shape of Corning Ware.  As a consequence, there are P models as well as A models in this design.

It came in Blue (Blue Macrame - Boxes are marked MB)

And Avocado Green (Green Macrame)


Though the Avocado version is sometimes referred to as "Avocado Medallion", that particular distinction belongs to a percolator design that was produced specifically to compliment the Avocado Round buffet servers in 1968; predating the Shell Oil Macrame in "Avocado" by about 4 years.

Where is your Corning Ware??
~~

4 comments:

  1. Just found a set at an antique/vintage shop and did some research on the pattern. (How I found you - LOVES the blog BTW)...

    I believe that these were sold to the Shell Oil credit card holders via catalog/promo brochures enclosed with their monthly credit card statement. Really BRILLIANT really! I mean, if you had to mail a statement out anyway, might as well sell them something!

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  2. What an awesome find!!!! You know, now that you mention it, that makes perfect sense.

    Way back when I had a J C PENNEY charge card, they use to send special offers on the envelope. You always had to tear that extra flap off so you could actually seal the envelope to mail your payment. That was how I bought my first comforter come to think of it. LOL

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  3. Avacado medallion is not the design you have on top
    It is circular not elliptical. Hoe can i send you the picture of what Corning identified my design as Avacado medallion

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    1. You are correct. "Avocado Medallion" is a percolator pattern produced in 1968 to accompany the Avocado Round buffet servers. Thus predating Shell Oil medallion by about 4 years. I have updated this 3 year old post to reflect the proper information and removed the old tag that was referring to the Shell Medallion as "Avocado Medallion" and "Blue Medallion"...

      Thanks for the heads up on this, I thought I had cleaned most of these old labels up a while back. Apparently I missed this one. :)

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